MTS 3G Plus Network
STORY LINE/CAMPAIGN HIGHLIGHTS
TVC open up in a hospital labor room where a woman is being coaxed by the doctor to ‘push’ while the husband of the woman is shown with a tab making video and nurse watching anxiously the complete scenario. TVC proceeds on showing that baby arrive and give a jab with index finger to the doctor’s nose. TVC then shows that the baby rises from under the sheet shocking the staff and grabs the father’s MTS tablet and searches for ‘How to cut the umbilical cord’ and asks the scissors from the nurse by clicking its fingers and then cuts the cord. Seeing this doctor gets fainted and then film proceeds on showing that the baby takes a selfie with the nurse and posts it online there and then. Film then shows that baby falls off from the bed and much to the worry everyone else, the baby crawls to a laptop on the floor and logs into an MTS account. Film then shows that the baby makes several social networking accounts and then uses the mobile to navigate himself out of the ward and reach the reception. The shocked receptionist is viewing a video of the baby on YouTube as the protagonist makes his exit. The film signs off with the super: ‘Born for the internet. MTS 3GPlus Network.’
My Take on Advertisement
I have just one word for this spot and the agency behind this masterpiece, i.e., ‘Awesome’. There is a need of such a compelling and entertaining advertising in today’s competitive market of telecom operators. The practicality of life is very well and beautifully portrayed by the agency as in today’s era kids are so much familiar with the technology and gadgets that they can very easily give competition to an adult. Segmentation is perfect with the fact that everywhere we can easily see data hungry consumer who also wants speed and this spot perfectly fulfills the need and thus target the speed for data hungry consumer. Tagline, ‘Born for the Internet’ is also apt with the theme of the spot. TVC is embedded with loads and loads of entertaining factor and thus easily grabs the attention of the viewers and make them stick to their couches till the end.
My Overall Rating for This Advertisement is 10/10.
ThinkalytiC Ad-o-Meter gives this Ad a Green Band.